The story of Silver Cross began in 1877, when British engineer William Wilson founded the company in Leeds, Yorkshire. Driven by a passion for precision engineering and a deep care for infant comfort, he designed the world's first foldable pram and named it after the "Silver Cross" — a symbol of protection, purity, and royal lineage.
For over a century, Silver Cross has supplied prams to the British Royal Family, from Queen Victoria to the Duchess of Cambridge, each choosing Silver Cross to accompany their royal babies.
Today, Silver Cross has evolved into a comprehensive luxury baby brand, offering prams, car seats, and travel accessories. Blending classic aesthetics with innovative technology, the brand responds thoughtfully to modern parents' desire for effortless parenting and stylish living.
Whether for city strolls or family getaways, Silver Cross brings a royal travel experience to every family.
"Silver Cross — more than just prams, it is a century-old legacy of British elegance."
