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In 1999, Max Barenbrug founded Bugaboo in Amsterdam, driven by a simple belief — parenting products should never compromise. Function and aesthetics can go hand in hand.
What started with a single pushchair has now grown into a full-range brand covering both on-the-go and at-home solutions for babies and children. Every product undergoes hundreds of hours of rigorous testing, honouring our commitment to quality and safety.
In 2024, Bugaboo officially unveiled its new brand philosophy, "Designed for the future" — a commitment to addressing the evolving needs of every child, and to opening up a world of possibilities for every new family.
Bugaboo and Stella McCartney debut a collection of limited-edition, responsibly designed strollers and accessories uniting innovation, sustainability and craftsmanship.
Starring Poppy Delevigne, the collaboration is centred around a contemporary vision of motherhood - intended to seamlessly intergate into daily life, and designed to protect our planet for future generations.
Across the collection, fabrics are crafted from recycled polyestermade from plastic bottles and coloured using water-free dyetechnology, while hardware incorporates a blend of bio-based materials and recycled aluminium.
Starring Poppy Delevingne, the collaboration is intended to
seamlessly integrate into daily life and designed to protectour planet for future generations.
Masculine hardware meets softer finishes; the iconicFalabella bag's diamond-cut chain is reinterpreted as aconsidered detail, paired with vintage gold medallions andmonogram-painted fabrics.
The agile urban explorer
As Bugaboo's lightest folding stroller, Butterfly 2 is designed for families always on the move.
✨ Ultimate convenience for Hong Kong
Merely 7.3kg with one-second quick fold
Perfectly adapts to dense urban environments
👶 Ready from birth
Newborn-friendly without additional bassinet
Multi-position reclining seat provides optimal comfort
🌟 Red Dot "Best of the Best" winner
Revolutionary design continuing to set industry standards
The new Bugaboo Fox5 wraps your little explorer in mother-like protection, delivering warmth and comfort on every adventure.
🌆 Conquers Hong Kong’s Tough Terrain
From cobblestone alleys to Peak trails and bustling streets, Fox5’s premium suspension glides effortlessly over any surface.
⚙️ Engineering Excellence
✔️4-Wheel Independent Suspension + Air-Filled Tires
Absorbs shocks for baby’s comfort on Hong Kong’s roughest paths
✔️360° Front Wheel Swivel
Nimble turns in tight spaces
✔️Lockable Rear Wheels
Enhanced stability for straight-line cruising
✔️Adjustable Suspension
Customize for urban or outdoor terrain
Engineered for Hong Kong’s compact urban life, the Dragonfly combines a sleek 58cm frame with full functionality – your ultimate city-sidekick.
🌟INSTANT FOLD
No need to remove bassinet/seat – collapses in one motion
🌟POWERFUL STORAGE
Extra-large basket holds 10kg (22lbs) of daily essentials
🌟CITY+ PERFORMANCE
Smooth-rolling wheels optimized for urban terrain
The Bugaboo Giraffe is made for every milestone and adjustable in one second. Without tools, it adapts from high chair to dining chair — ready for newborn days, toddler years, and beyond.
✅ Smart Growth Adjustment - One-second seat adjustment, no tools needed, adapts to every stage of baby's growth
✅ Award-Winning Design - Dutch iconic triangular structure combines function and aesthetics, providing comfort and stability for all ages
✅ Eco-Friendly Materials - FSC-certified beechwood & bio-based materials, 33% carbon reduction, durable and sustainable
folds compactly, and comes with a storage bag — perfect for travel and on-the-go use.
Suitable from birth to 2 years, with a comfortable mattress and built-in bassinet for a safe and cosy sleep.
Lightweight, water-repellent, and easy to clean — ideal for busy Hong Kong families.
🌟Jakewell's selection makes taking your baby out easier and safer🌟
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